How We Increased Leads By 31% And Fixed A Major Communications Issue
BACKGROUND
DQE Communications Fast Facts
Industry: Telecommunications
Website: https://www.dqecom.com/
Location: Pittsburgh
Case Study Date: 2023-2024
THE PROBLEM
Broken Website = Poor Sales Performance
When DQE Communications first approached us, they had a long list of website-related complaints. Some of their biggest problems:
- They struggled to convert site visitors into calls, contacts, and sales inquiries.
- Their site was riddled with UX and design issues that hampered the overall experience, squeezed content haphazardly onto pages, and negatively impacted site visitors.
- Much of the site was built around DQE Communications’ interactive map for its service areas, but this tool presented two major problems: 1. It rarely worked properly. 2. Using the map didn’t result in a CTA, which meant DQE Communications missed out on a conversion opportunity every time someone actually used the map.
Finally, DQE Communications was searching for a true, consistent website partner to provide ongoing web support on a daily, weekly, and monthly basis.
THE SOLUTION
Introducing: The BLOSSOM Methodology
To tackle their widespread site issues, DQE Communications became one of the earliest adopters of BLOSSOM, our comprehensive, long-term approach to optimizing SEO, UX, and web design.
Specifically, our efforts targeted:
- The overall site UX to enhance layout and readability
- Fixing the map widget to work consistently—and enhancing the CTA to immediately push people down the sales funnel when using the map
- Enhancing the contact page to prioritize sales conversions instead of support issues
More importantly, the ongoing support of our BLOSSOM program meant they’d always have a dedicated team of website specialists monitoring their site for performance-related issues.
THE PAYOFF
300% Form Completion Increase, 31% Lead Increase
After addressing the issues with the map and optimizing so much of the overall site and user experience, DQE Communications measured:
- A 300% increase in map form completions
- A 31% increase in leads
- A 41% increase in traffic to their contact page
Don't Branch Out Alone
We know that your time is limited but taking your website to the next level is essential. Don’t branch out alone. Tap into our team of experts to keep your site ahead of the curve.
Let Us Help