Junior Achievement
Services Provided:
Website Strategy, UX Web Design, WordPress Custom Development, Data Analysis, Ongoing BLOSSOM Optimization
98% Increase in Overall Site Engagement
The Problem
Junior Achievement of Western PA had been through the wringer with web partners. First an inattentive agency, then a disengaged developer. Both left behind a disjointed, outdated website that actively worked against the organization’s mission.
The site’s visuals and links were outdated across key pages, making it feel disconnected from the work JA does every day.
Content wasn’t built with any specific audience in mind, so no one, whether a student, a teacher, or a parent, felt like the site was speaking to them.
Volunteers and donors had every reason to get involved, but the site gave them no clear path to do it.
A confusing navigation structure buried key information, leaving students, educators, and families to dig for what they needed.
Simply put, JA needed more than a facelift. They needed a website built to work for every audience it serves, backed by a strategy that would hold up over time.
The Solution
Our partnership began with a multi-audience UX strategy to understand how students, educators, families, volunteers, and donors each needed to move through the site differently.
- Multi-Audience UX Strategy: We refined the site’s structure, cleaned up technical issues, and built a strong SEO foundation to attract more qualified visitors through high-intent search terms.
- Custom WordPress Development: We rebuilt the site on WordPress with the flexibility to grow alongside JA’s programs and regional priorities.
- Content Restructure: We reorganized and rewrote content so every page served a clear purpose for the audience it was built for.
- Visual Design: We modernized the look and feel to reflect the energy and impact of JA’s work with young people across the region.
- CRM-Ready Lead Generation: We built donation and volunteer pathways designed to convert interest into action, and connect cleanly with JA’s existing systems.
We restructured the entire site to guide each audience toward relevant actions, simplify navigation, modernize the design, and ensure every page serves a clear purpose. As the project wrapped, we transitioned Junior Achievement into our Website Optimization Services program called Blossom, where they now receive ongoing support and optimization to prevent future tech debt.
The Payoff
JA’s website went from working against its mission to actively supporting it, giving every visitor, from students to donors, a clear reason to stay and take action.
From Confusion to Clarity
Simplified navigation and a modernized design made it easy for visitors to actually find what they came for.
150%
increased website sessions
98%
increased engagement
From Clarity to Action
With a clearer path through the site, more visitors followed through, reaching out and signing up.
25%
increase in contact form submissions
333%
increase in event sign-ups
Built for the Long Run:
With JA now in our BLOSSOM program, the site continues to evolve with ongoing support and optimization, keeping tech debt from creeping back in as the organization grows.
At RedTree, we believe the best results come from genuine partnership. By combining JA’s deep understanding of the students and families they serve with our strategic, data-driven approach, we helped turn their website from an obstacle into a tool that works for every audience it reaches.
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