Help Users Find Your Content

Help Users Find Your Content

A lot of the websites we build out are fairly large. The sites either have a ton of pages, products or articles, which is all great content, but then the struggle becomes how to showcase this content in the best way without overwhelming the user. Organization The first step is organizing all of this content in a way your users can understand. Sometimes this is hard because a business might think that a term or phrase is understood by...

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The Design Process: Brainstorming

With clients, we often go through a lengthy process involving multiple stages and several months to create the finished websites. The design phase is just one of those stages, but in itself has multiple parts. The very beginning of...

When Condescension Strikes

When you’ve been in business (and life) long enough, you’re bound to run into a disrespectful tone. Whether it’s blatant sexism, racism or just plain anti-humanism, it can really shake you up. Fortunately, in this business, I’m blessed to...

The Importance of Testing on the Web

It’s no secret among web developers that testing is important: between hearing the buzz of test-driven development spread through the industry, and living the experience of squashing critical bugs in production, we know the value of good quality assurance...

Is your website included in your sales process?

Would you like some more sales help? Maybe from someone willing to work 24/7 for a minimal rate, represent your brand professionally and even help you continue the sales conversation at any hour of the day or night?

Learning How to Social Media

As designer, it is easy for me to concentrate on staying on brand visually when posting on social media platforms. I could post beautiful images or fun graphics all day, but growing your brand is not nearly so simple....

Is your business’ website telling the right story?

I've been having a lot of the same conversations with businesses owners about their websites. If we focus more on the story of your business, then we see where your website can fit into the story.

Why Good Visuals Matter

A picture is worth a thousand words. But why? When it comes to building a website, it’s not just what you say, but how you say it. Because a website’s conversation with customers takes place on a screen, “how...

Year’s End into the Year Ahead

I don’t know about you but these few days between Christmas and New Year’s is my favorite time of year. It’s my favorite because I’m in this special place of reflection and dreaming all at the same time.

The Ladies of RedTree

I have recently noticed that the RedTree Web Design company of present is completely employed by women. This is not intentional; there have been several past employees that are men, but is the current state nonetheless. This realization occurred...

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