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Strategic Web Design for Women-Owned Businesses: How Women Impact Business Found the Right Digital Partner

When Paula R. Bratcher Ratliff set out to launch Women Impact Business, she needed more than a website — she needed a strategic partner who could help bring her purpose-driven vision to life. As a fellow women-owned business, RedTree stepped in to build a digital platform that’s bold, clear, and built for growth. This case study dives into how we collaborated to create a site that supports real impact — just in time for WBENC.

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Using AI to Automate Repetitive Work: A Real-World Example

Artificial Intelligence (AI) has transformed the way professionals approach work. Whether you’re a developer, marketer, or business owner, AI can help automate mundane, repetitive tasks freeing you to focus on more strategic efforts. In this article, we’ll walk through...

Insights From the #B2BMX Conference

We attended the B2B Marketing Exchange conference in Scottsdale, Arizona, and we took notes on the most important lessons. Read our blog for more!

Understanding Website Metrics Reports

In today's competitive digital environment, understanding your website metrics report is more crucial than ever. These reports provide a strategic overview of essential data points, from user sessions to security measures, allowing you to make informed decisions. Learn how...

How to Build A Landing Page For Eye-Popping Conversions

Ever wonder what makes a great landing page? The answer is simple: Conversions.  A great landing page is one that results in conversions.  But for most companies, those conversions are hard to come by. According to research from HubSpot,...

Reduce Shopping Cart Abandonment With This Audit Strategy

For e-commerce merchants, cart abandonment isn’t just frustrating; it’s a revenue killer. You know the old saying about the horse and water? Well, you can build out your site, list your products, and get customers to your site, but...

Why Your Pretty Website Might Actually Suck

I found myself experiencing a bit of déjà vu a few days ago—which is something I’m getting more and more often these days.  I was reviewing a new client’s existing website, and something was off.  See, the website looked...

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