Website Design Trends for 2024: Strategies to Evolve Your Site

Websites are constantly evolving. Like fashion and cars, website designs change every year. In fact, you’ll probably even see major differences between the first website we ever made at Redtree Web Design back in 2015 and the websites we created today (for reference, check out some of our latest projects). But these differences are largely sparked by trends, and we’re excited to dive into the website design trends of 2024—those design tendencies that will influence how all of us experience the internet next year.

To be fair, this has been a momentous year when it comes to how we experience websites. Artificial intelligence like ChatGPT has become more commonplace (and it’s even assisting in design choices), personalization has created bespoke online experiences both on websites and through the entire sales funnel, and eCommerce experts have found better ways to streamline the online sales process for greater revenue.

But before we look at what we think will be popular in 2024, let’s examine the trends that are happening right now—the ones that will carry over into the new year. Take note: Not all of these trends will be automatically good fits for your business, but you should still take them into consideration!

Biggest Website Design Trends of 2023 (That We Expect to See More of 2024)

Here are some of the more influential web design trends we’ve seen in 2023—ones that we believe have real staying power and we’ll likely continue to roll into our Web Design Services:

  1. Minimalism – Minimalism has grown more and more popular in the last year, providing a contrast to busy visual designs that quickly become overwhelming.

If you’re unfamiliar with the term, minimalism in web design focuses on:

  • Soft, inviting spaces
  • Lots of negative space
  • Flat elements and patterns
  • Easy navigation
  • Limited color palettes

The result is a sharp, uncluttered design that feels neat and tidy—the perfect representation for some brands.

For even more perspective on how design can influence your website, check out these three types of design for your business’s website.

  1. Bold Colors and Gradients – Every design trend has its polar opposite, and minimalism is in direct competition with bold, “happy” colors and vibrant gradients.

On the colors side, we’re seeing more sites using mild textures and color blocking (when two contrasting colors are placed side by side) mixed with retro elements. The result is an attention-grabbing look.

Gradients, meanwhile, can elevate an overall web design to create deeper expression and a smooth, seamless experience—one that’ll definitely be memorable.

  1. Immersive Scrolling and “Scrollytelling” – Scrollytelling is a portmanteau of “scrolling” and “storytelling,” and it makes the website more dynamic.

As a user scrolls through your site, images, copy, and other elements appear and disappear, creating a website that comes to life right before your eyes.

Scrollytelling elevates your content and your brand—while creating a powerful online experience.

  1. Motion Design – Motion design incorporates elements of animation and video production directly into your website, offering an immersive, multimedia experience.
  2. Micro-Interactions – Even if you’re not familiar with the term, you’ve definitely experienced micro-interactions before.

Micro-interactions are when the website responds to a user’s action with some sort of animation, like a form field that glows when someone clicks into it or a button that changes color when the cursor hovers over it.

When used correctly, micro-interactions make your website more engaging and deliver incredible real-time feedback to users.

  1. Seamless Cross-Device Experience – Your site should render flawlessly from one device to another, regardless of screen size or resolution, and we’re excited to see companies adopt this best practice even more in 2024.

9 Website Design Trends for 2024: What to Watch For

As advanced technologies become more widely available in 2024, we expect websites to become more responsive, robust, and impactful.

Some of the most popular website trends for 2024 that are currently on our radar—and that we expect to become even more common over the next 12 months:

  1. Responsive UI – Websites need to render correctly across all devices, and we expect to see more and more websites incorporating responsive UI next year. Remember, a responsive website should provide a seamless experience across various screen sizes, resolutions, and even devices.
  2. 3D Design And Minimalism – Minimalism, as we mentioned earlier, is riding a wave of popularity. But so is 3D design.

The 3D effects offer added depth and interactivity, while the simplicity of minimalism creates a clean, uncluttered design aesthetic.

Take these design strategies into consideration if you’re considering a redesign in 2024!

  1. AI Integration – AI was one of the biggest buzzwords of 2023, and 2024 will be the year we really start to see companies embrace the technology to its full potential.

AI-powered tools can analyze user data and behavior to deliver greater business insights and even inform design decisions, which we suspect will make AI a major player in Website eCommerce Trends For 2024.

Plus, as we’ll look at in a moment, it can even create customized site visits!

  1. Personalization – What’s even better than simple, easy-to-understand website navigation? Personalization.

Users want a tailored experience that caters to their preferences and needs. We expect to see more and more companies leveraging data and AI to offer personalized user interfaces, content, and recommendations, all to enhance user engagement.

We’ve already seen this trend in digital advertising and email marketing, but the tools for really leaning into personalization are now more ubiquitous than ever before.

  1. Accessibility – Accessibility in web design has grown more and more important for SEO performance, but it’s also just good business practice.

For a more inclusive UI and UX, consider adding features like:

  • Screen readers
  • Keyboard navigation
  • High-contrast modes for greater readability
  • Captions on all videos
  • Voice Interface (Learn more below)

Remember: Not everyone who visits your site has perfect vision, hearing, or even the use of their hands. The more ways people can engage with your site, the better.

  1. Voice Interface – Part of accessibility (and better UX in general) is the ability to interact with a site by voice. With more than half of all internet traffic coming from microphone-equipped and voice-activated mobile devices, users are now more comfortable interacting with their voices than ever before.
  2. Sustainability – Did you know your website can help save the planet? Web design choices impact energy consumption, which in turn influences carbon footprint. Sustainable design appeals to communities that are passionate about social and environmental issues, so if these groups are in your target audience, it’s an important design factor to consider!
  3. Dark Mode – You’re probably already familiar with dark mode on your phone and favorite social media apps. This mode is popular for reducing eye strain and conserving battery life on OLED screens, and we’re now starting to see more and more websites adopt dark mode options to benefit users.
  4. Augmented And Virtual Reality – The Metaverse didn’t reach the level of popularity Zuckerberg was hoping for, but that doesn’t mean AR and VR technologies are dead. Not by a long shot.

These technologies offer immersive experiences that enhance product integration and user engagement. Expect to see more and more websites embracing AR and VR—even on smaller levels!

Find Website Support for 2024

If you’re thinking about updating your site to align with the hottest website trends of 2024, don’t branch out alone! Our team can lend the support you need to enhance your website and deliver a better user experience. Contact us today.

Don't Branch Out Alone

We know that your time is limited but taking your website to the next level is essential. Don’t branch out alone. Tap into our team of experts to keep your site ahead of the curve.

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