Web Design

Outdated Design

Here at RedTree we live, breathe and eat design. It's in everything that we do because it is so important. I’ve been talking about the importance of keeping your website up-to-date for 3+ years. Three years ago this might...

Site Architecture & Navigation Tips

One of the issues we work with our clients on most often is their site architecture. This, in its most simple definition, is the organization of a website. This organization is most obvious in a website’s navigation. The user...

The Benefits of Mobile-First Design

Giving your site’s mobile experience more consideration can help to simplify and strengthen your website’s overall user experience. Here’s how.

Not Speaking to Your Audience

Your website can make or break your business. It’s your storefront, lead generator, brand ambassador, sales assistant and more. Companies invest heavily in their sites. So why do so many still fall short?

Considering Your User

A big part of our process when working with a client is getting to know them and their business. We work hard to get as specific as possible with their goals and messaging, however, it is as important for...

3 Tips for a Competitive Mobile Web Experience

If you still consider the mobile experience of your website as secondary to the desktop experience, think again. If customers can’t access your website quickly and easily on their phones, you might be losing business.

Help Users Find Your Content

A lot of the websites we build out are fairly large. The sites either have a ton of pages, products or articles, which is all great content, but then the struggle becomes how to showcase this content in the...

The Design Process: Brainstorming

With clients, we often go through a lengthy process involving multiple stages and several months to create the finished websites. The design phase is just one of those stages, but in itself has multiple parts. The very beginning of...

The Importance of Testing on the Web

It’s no secret among web developers that testing is important: between hearing the buzz of test-driven development spread through the industry, and living the experience of squashing critical bugs in production, we know the value of good quality assurance...

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