There is a lot of SEO noise right now and a lot of confusion.
We have heard it all:
- “Should I be optimizing for AI?”
- “Do I need new tools for GEO or AEO?”
- “Does blogging still matter?”
Here is the truth:
The same things that help your users also help your rankings.
In this week’s episode, Meesha sits down with SEO strategist Davina Ward and developer Frank Collins to demystify SEO and break down what actually matters for both search engines and site visitors.
Here’s what to pay attention to:
- AI and SEO still reward useful, well-structured content
- Start with users, not keywords
- Use headers, alt tags, and schema
- Optimize for speed — slow sites lose users
- Track performance with GA4 and Search Console
It’s not too late to review your content and make it work harder for you.
With Gratitude,
The RedTree Team
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