When Purpose Leads the Pivot, Great Partnerships Make It Possible
When Paula R. Bratcher Ratliff made a bold move to focus on elevating women into leadership, RedTree stepped in — as a fellow women-owned business — to bring her new platform to life with clarity, urgency, and care.
BACKGROUND
Women Impact Business Fast Facts
Industry: Professional services
Website: https://womenimpactbusiness.com/
Case Study Date: 2025
THE PROBLEM
Navigating Uncertainty with Purpose
In a time of economic uncertainty and shifting priorities, Paula R. Bratcher Ratliff made a powerful pivot — launching Women Impact Business, a platform dedicated to growing and supporting women in leadership across industries.
She came to RedTree just weeks before the WBENC Conference with a vision: create a bold, strategic digital platform that could represent her mission and launch in time to gain visibility at one of the largest events for women-owned businesses.
What she needed wasn’t just a website — she needed a team that understood the why, could move with confidence, and bring everything together on a tight timeline.
THE SOLUTION
Women-Owned Collaboration in Action
At RedTree, we know what it means to build a business with purpose — and we know how important it is to have partners who take that seriously.
We aligned quickly with Paula’s vision, using our refined process to create a high-impact, scalable digital presence that would:
- Launch in just a few weeks
- Center her voice and mission
- Provide a foundation for growth, content, and community-building
With deep collaboration and mutual trust, we created a platform that’s as bold as her pivot — rooted in strategic design, clean UX, and messaging that supports women at every stage of leadership.
Working with Meesha and the entire team at RedTree Web Design was an incredible experience. From the beginning, they took the time to deeply understand my brand, my services, and my vision for Women Impact Business.
The final product not only looks beautiful, but it clearly communicates who we are and what we do. Their process was efficient, collaborative, and seamless from start to finish.
I highly recommend RedTree Web Design to anyone looking for a thoughtful, strategic, and creative partner for their website development. Thank you, Meesha and team, for bringing my vision to life!”
–Paula R. Bratcher Ratliff
THE PAYOFF
A Platform for Women to Rise, Live in Time for WBENC
The new Women Impact Business site launched just before WBENC 2025 — giving Paula the visibility she needed to spark conversation and connection at the event.
It’s more than a website. It’s a digital stage where women’s voices, ideas, and leadership are amplified — and a reflection of what happens when two women-owned businesses come together to make purpose happen under pressure.
Final Thoughts
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If you’re growing something bold, we’d love to help.
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