Fastener Depot
Services Provided:
Website Design, Website Strategy, SEO, Technical Fixes, Ongoing BLOSSOM Optimization
42% Revenue Growth and Rising
The Problem
Fastener Depot came to us with a solid product line and strong reputation in the fastener industry, but their website wasn’t doing enough to drive sales or reflect the expertise behind their brand.
The site lacked a strategic structure to support SEO and conversions, making it difficult for customers to find products or complete purchases.
Product content and navigation weren’t optimized for user behavior, leading to missed opportunities across both direct and referral channels.
The brand needed a plan to support their Amazon presence while increasing direct website sales, giving them more control over their customer relationships.
Their small but dedicated team, led by Mark and his crew who are Fastener Depot, wanted to make smart decisions backed by strategy, not guesswork.
Simply put, Fastener Depot needed more than just a website refresh. They needed a growth plan that turned traffic into traction and built a foundation for long-term success.
The Solution
Our partnership began with a detailed discovery phase to understand Fastener Depot’s goals, audience, and differentiators. From there, we created a BLOSSOM strategy focused on SEO-driven growth, better user experience, and measurable performance.
- SEO Foundation & Site Optimization: We refined the site’s structure, cleaned up technical issues, and built a strong SEO foundation to attract more qualified visitors through high-intent search terms.
- Content That Converts: We launched a series of SEO-focused blog articles that educate customers and link directly to related products, turning learning moments into buying moments. Blogs like the Bolt Size Chart and Hex Bolt Guide now rank highly and drive consistent, qualified traffic.
- E-Commerce Strategy: We supported their Amazon sales channel while building the website into a stronger direct-sales hub designed to convert visitors into loyal, repeat customers.
- Collaborative Partnership: We work closely with Mark and his team to review data monthly, share insights, and make improvements that align with real user behavior. Our role is to back their hands-on expertise with strategy and analytics so they can make confident business decisions.
- Custom Product Import & Integration: Fastener Depot has a large inventory of products that RedTree is responsible for importing into Shopify in batches. Fastener’s products often exceed Shopify’s limit of 100 variants, therefore they need to be split into multiple products. We developed a powerful Google Sheet tool and import process which takes a spreadsheet of product details from an external inventory system, maps product fields to the appropriate Shopify fields, and splits large products into multiple linked products in Shopify’s database. On the front-end, the linked products are displayed seamlessly as a single product, so the customer has a streamlined experience.
That mix of collaboration, creativity, and strategic consistency continues to fuel growth month after month through the BLOSSOM process.
The Payoff
After optimization and strategy implementation, every key SEO metric climbed. Fastener Depot’s website is now more than a storefront. It’s a sales engine and a trusted resource.
From Visibility to Discovery
Search visibility skyrocketed and Fastener Depot began being found by the customers actively looking to buy.
972%
increased impressions
589%
increased clicks
From Discovery to Engagement:
That visibility turned into action. Active users began engaging deeply across product pages and resource guides.
598%
increase in active users on website
400%
increase in event activities
From Engagement to Conversion:
More qualified visitors meant more sales opportunities. And the best part — it’s still growing.
20%
increase in total revenue YoY
160%
increase in online purchases
Built for the Long Run:
With strategy, SEO, and content working hand in hand, the site is positioned to keep growing, adapting, and delivering results over time.
New High-Value Partnerships:
The site has already helped secure a major aerospace client, proof that Fastener Depot’s digital presence now attracts both everyday buyers and enterprise-level contracts.
At RedTree, we believe the best results come from genuine partnership. By combining Mark’s deep product knowledge and customer relationships with our data-driven strategy, we’ve helped Fastener Depot turn their website into a confident, measurable growth tool, and the momentum is just getting started.
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