Leverage Browser Caching for a Lightning-Fast Website
To ensure that your customers get where they need to go quickly and never miss a change, make sure you're taking advantage of browser caching.
Nina Musser
June 6, 2018
SEO
Decrease load speed on your WordPress website
Your website load speed is a huge factor in search engine ranking. There are several things you can do such as image optimization, adding in an SSL certificate and minimizing code. A great place to start is to test...
Meesha Gerhart
May 10, 2018
Website Performance Tools
Many different factors go into your ranking on search engines. One of the most significant ones is how quickly your website loads, which is also a factor in your overall website performance.
Meesha Gerhart
March 29, 2018
Web Accessibility: Designing for Disabilites
I think many in web design overlook web accessibility. I know I am absolutely guilty of it, especially when I’m against a deadline. Excuses abound, but that does not make them valid. Really, there is no excuse. To be...
Alicia Scheiferstein
March 19, 2018
Website best practices for image optimization
There’s an easy way to make your site load faster and rank higher, and many people aren’t taking advantage of it: image optimization. There’s already a lot of information on the web about image optimization, specifically for WordPress sites....
Nina Musser
February 12, 2018
Sales Funnel: A B2B Business
Infographic: Example business-to-business sales funnel. Once you’ve determined your businesses marketing goals you need them to convert. After converting you want a measurable process in place. Once you’ve established how to measure your return on investment for your marketing...
Alicia Scheiferstein
October 4, 2017
Sales Funnel: Yoga Pants Company
The below infographic shows the process of a sales funnel for a pretend yoga pant company.
Alicia Scheiferstein
September 14, 2017
The Power of “Cost Per Acquisition”
A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as much as cost per acquisition....
Meesha Gerhart
September 7, 2017
How do you judge the ROI of your marketing tactics?
We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject: How do I know which parts of my marketing are really...
Meesha Gerhart
July 17, 2017
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