If your brand tries to speak to everyone, it usually ends up saying nothing at all. In a market overflowing with noise, the brands that cut through are the ones that invest in target audience analysis. This process doesn’t...
RedTree Web Design
August 26, 2025
When Paula R. Bratcher Ratliff set out to launch Women Impact Business, she needed more than a website — she needed a strategic partner who could help bring her purpose-driven vision to life. As a fellow women-owned business, RedTree...
Meesha Gerhart
June 18, 2025
Ever wonder what makes a great landing page? The answer is simple: Conversions. A great landing page is one that results in conversions. But for most companies, those conversions are hard to come by. According to research from HubSpot,...
Meesha Gerhart
October 23, 2024
I found myself experiencing a bit of déjà vu a few days ago—which is something I’m getting more and more often these days. I was reviewing a new client’s existing website, and something was off. See, the website looked...
Meesha Gerhart
July 24, 2024
When a user clicks onto your eCommerce homepage, they want to know why they should buy from you over any other brand. They may not realize that’s what their goal is, but it’s true. So, you want to give...
Hailey Semchee
June 30, 2023
“Branding” is a term you may have heard a lot, but what is a brand? The logo isn’t the only thing that makes up a brand. A logo is part of it, yes, but the whole website is oftentimes...
Meesha Gerhart
April 21, 2023
I was recently at a round table discussion and someone brought up the need to bring in new staff to handle the additional workload. The conversation quickly turned into a lot of discussions about workforce development and how there...
Meesha Gerhart
January 14, 2023
Generating, reading and replying to reviews of your business is an important tool in managing your business’s online reputation. Whether positive or negative, replying to reviews shows current customers that you have read and really care about the review...
Meesha Gerhart
January 2, 2023
Your website is very important to you and your business. It’s where your products will shine, and there are five essential elements of a webpage that will help your customers find your business: user interface design (UI Design), graphic...
Hailey Semchee
November 17, 2022
