Business reviews have been coming up a lot in conversations with our clients, so I wanted to address some of the most common questions that are asked about reviews.
How do I ask people for reviews?
Try not to think so hard about this and lead with authenticity. Think of it this way, what kind of impact would this review have on your business? Then tell the user that. For us, we ask for reviews so we can improve our partnership with our clients. Receiving feedback from our clients helps us improve, so we tell our clients, “We need your impact to be better partners with you.”
What is the best way to ask for reviews?
Try to make the process as easy as possible and give them multiple options. We are all busy people and if you give someone an option to leave a review on a preferred platform, then you have a higher chance of getting that review.
What is the best way for people to submit reviews?
My first suggestion is always Google My Business Listing. Google requires you to have a Google account to leave a review. A restriction we are very happy about because you know they are real users and not paid.
If you’re in the B2B space, this restriction can be tricky because some of the people you’re working with/for do not want to use their personal Google to leave a review and they would rather leave it through their professional profile. This is why it is always a good idea to give them options to also go to Facebook, LinkedIn, or even an industry-specific review platform.
What should I do with the reviews?
Use them EVERYWHERE! The best thing about directing people to specific platforms is you get the authenticity and social proof, but then you can use them elsewhere on your social media, print materials, etc.
Are reviews important?
Reviews are very important but where they are is even more important. If you see reviews on a business website, you know that the business has selected the best of the best reviews to put on the site.
What if I get a bad review?
Say “thank you”! Honestly, it’s that simple. When people see a bad review, it helps to see the business responding well to that review. Personally responding with a phone number they can call or reaching out to discuss or even saying, “I will take this back to my team to improve,” will go a long way with showing customer service. We all know, as consumers, that you can’t please everyone, but it’s how we respond that resonates with consumers.
RedTree’s Ask for Reviews
Below is a simple example of how we ask for reviews at RedTree:
It’s important to us that we keep asking our clients about their experience working with RedTree. This way we can continue to be an effective partner to you and our other clients.
We partner with third-party solutions so you can be honest and open with your feedback:
We know that you are busy, so we thank you for taking the time and investing in RedTree and our partnership.
Get Friendly with Reviews
Reviews shouldn’t be something to set and forget; in fact, I would even say if you can take the time to implement the “Ask for Review” in your next process of a project, you will see returns on it right away.
Don’t Branch Out Alone
We know that your time is limited but taking your website to the next level is essential. Don’t branch out alone. Tap into our team of experts to keep your site ahead of the curve.