I have recently noticed that the RedTree Web Design company of present is completely employed by women. This is not intentional; there have been several past employees that are men, but is the current state nonetheless. This realization occurred...
Alicia Scheiferstein
December 3, 2018
Recently my boss proposed revising my current job title, and asked for ideas. We have taken some time to look into new titles, and it proved difficult to pinpoint.
Alicia Scheiferstein
October 8, 2018
RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...
Alicia Scheiferstein
August 1, 2018
I’ve been seeing around new interactive designs for online writing. Not just a landing page to PDF download or eBook, but instead an interactive option that deviates from the heavy download option. It started when I was looking around...
Alicia Scheiferstein
July 5, 2018
Slowly movement has been made towards more in web graphics. More illustration, more animation, more video, more dynamic interactive content. This is the obvious path because as the ease of making such content increases, so does the output. Software...
Alicia Scheiferstein
April 26, 2018
Could putting user experience first, even a little bit, temper the creativity or innovation in a design? If you threw out the consideration of the average user and just went wild to create something truly unique, when you circled...
Alicia Scheiferstein
April 26, 2018
I think many in web design overlook web accessibility. I know I am absolutely guilty of it, especially when I’m against a deadline. Excuses abound, but that does not make them valid. Really, there is no excuse. To be...
Alicia Scheiferstein
March 19, 2018
Over the past few months I have heard some whispers about the impressive possibilities of the SVG file format in web design. I wouldn’t usually pay any mind, but I have noticed it in enough places that it was...
Alicia Scheiferstein
February 20, 2018
Trends come and go in fashion, movies, music and most definitely in design. Creating a design that stays on top of trends while still being classic enough to be considered cool for the next 5 years is the ultimate...
Alicia Scheiferstein
December 7, 2017