W.E. Podcast was created by Redtree's CEO Meesha Gerhart in a effort to share Women Entrepreneurs stories with other Entrepreneurs. Read more about the podcast »
Join us for an enlightening conversation with Cooper Munroe, CEO of The Motherhood, an award-winning influencer marketing agency that connects communities and brands. In this episode, Cooper delves into her journey from recognizing a trend before it became mainstream to creating a platform leveraging the community’s power for meaningful engagements.
Cooper shares her evolution, including her approach to fashion, which symbolizes her journey towards comfort and authenticity. She opens up about the early days of blogging and the inception of The Motherhood, highlighting its growth alongside social media giants like Facebook and Twitter. This period marked a significant shift in how communities formed online, offering support and connection in ways previously unimagined.
Central to Cooper’s vision was realizing the potential within these digital communities to foster genuine connections between influencers, brands, and audiences. She discusses the transformative power of giving voice to individuals, especially women, through social media platforms, enabling them to directly influence product development and brand strategies.
The Motherhood, inspired by the collective effort following Hurricane Katrina, was founded on being good neighbors online. Cooper recounts the early success of leveraging bloggers (now influencers) for brand campaigns, emphasizing the importance of authenticity and genuine connections. The agency nurtures these relationships, contributing to the evolving influencer marketing landscape.
Reflecting on her business’s growth and challenges, Cooper offers insights into building a supportive team, learning from failures, and seeking diverse perspectives in decision-making. As she navigates the next phase of her career, Cooper contemplates the role of older women in society and the digital space, advocating for sharing wisdom and experiences to guide the next generation.
Episode Highlights:
- The transformative journey of Cooper Munroe and The Motherhood.
- Insights into the early days of blogging and the power of online communities.
- The inception and evolution of influencer marketing.
- The importance of authenticity in brand-influencer relationships.
- Reflections on personal growth, business challenges, and the future of digital engagement.
Join us as Cooper Munroe shares her inspiring story and valuable lessons on redefining connection in the digital age, offering a roadmap for future women entrepreneurs and influencers.
About Cooper Munroe
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits.
Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicator of the Year, Cooper has also won the Business Women First Award, the Enterprising Women of the Year Award, Outstanding Achievement in Media Award from Media Association of Pittsburgh, a Top Ten Power Mom on the Web by Parents Magazine, a Person of the Week by ABC News, and has coined a New York Times “Buzzword of the Year.” Under Cooper’s leadership, The Motherhood Inc. was named one of Pittsburgh’s fastest growing companies and second fastest growing marketing agency.
Cooper currently serves on the board of directors of Fred Rogers Productions and UPMC Shadyside Hospital Foundation, as well as on the advisory board of Mums Village in Kenya, Africa. She is also an Official Member of Forbes Magazine Agency Council.
Cooper has also served on numerous, additional advisory boards including One.org, Kimberly-Clark, ConAgra Foods, National Wildlife Federation, Care.com and MomsRising.org.
Connect with Cooper
Instagram: @coopermunroe and @themotherhood
Visit: themotherhood.com
About W.E. (Women Entrepreneurs) Podcast
W.E. is a podcast about and for women entrepreneurs. There are so many badass women worldwide killing it with their businesses! On W.E., our host Meesha Gerhart, found of Redtree, and guest Entrepreneurs sit down with these women and learn about how they got started, the challenges of starting and running a business, as well as the triumphs and unexpected joys.
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