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SEO

Goal-Tracking is Vital for Your Ad Budget

Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by...

Is social media overrated?

Social media marketing is one of the noisiest, most confusing facets of digital marketing. For starters, how many social media platforms are there that you know of? Take a second to count them off. Well, there’s Facebook, Twitter, Instagram,...

Drowning in fluff data?

If you’re working with any sort of marketing vendor, you probably get a monthly performance report. That report probably talks about things like impressions, clicks, click-through rates, bounce rates, etc. All of these numbers are great, but you probably...

The top two marketing metrics to track

The awesome thing about digital marketing and media is that you can get a ton of data to go with every move your business makes. The terrible thing about digital marketing and media is that you have way more...

Carnegie, the Forgotten Town of Pittsburgh.

In the end of 2016, RedTree was looking to get an office. We didn’t know where exactly, but Carnegie was on the list. After finding a place in Carnegie that met all of our needs, we started to look...

Contact Pages Are Not Effective

Contact pages are not effective. Even if they were made by RedTree, they still aren’t engaging new customers. In the modern web, a “Contact Us” page that lists your phone number, email, and maybe your mailing address is mandatory....

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