Insight Articles by Meesha Gerhart

Not Speaking to Your Audience

Your website can make or break your business. It’s your storefront, lead generator, brand ambassador, sales assistant and more. Companies invest heavily in their sites. So why do so many still fall short?

Attending the Pittsburgh Business Show

Since 2016 the Pittsburgh Business Show has been creating an experience for local Pittsburgh businesses. The goal has always been to create something different than the “typical trade show”. This two-day event features a showcase of businesses but also...

Help Users Find Your Content

A lot of the websites we build out are fairly large. The sites either have a ton of pages, products or articles, which is all great content, but then the struggle becomes how to showcase this content in the...

When Condescension Strikes

When you’ve been in business (and life) long enough, you’re bound to run into a disrespectful tone. Whether it’s blatant sexism, racism or just plain anti-humanism, it can really shake you up. Fortunately, in this business, I’m blessed to...

Is your website included in your sales process?

Would you like some more sales help? Maybe from someone willing to work 24/7 for a minimal rate, represent your brand professionally and even help you continue the sales conversation at any hour of the day or night?

Is your business’ website telling the right story?

I've been having a lot of the same conversations with businesses owners about their websites. If we focus more on the story of your business, then we see where your website can fit into the story.

Year’s End into the Year Ahead

I don’t know about you but these few days between Christmas and New Year’s is my favorite time of year. It’s my favorite because I’m in this special place of reflection and dreaming all at the same time.

Why is UI important?

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. Based on some questions I received after the article posted, I wanted to go a little deeper by...

User Interface Design Principles: How UI Can Help Your Business

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. User experience is the practice of fulfilling a user’s need. When we apply UX principles to a project,...

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