Insight Articles by Meesha Gerhart

Is your website included in your sales process?

Would you like some more sales help? Maybe from someone willing to work 24/7 for a minimal rate, represent your brand professionally and even help you continue the sales conversation at any hour of the day or night?

Year’s End into the Year Ahead

I don’t know about you but these few days between Christmas and New Year’s is my favorite time of year. It’s my favorite because I’m in this special place of reflection and dreaming all at the same time.

Why is UI important?

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. Based on some questions I received after the article posted, I wanted to go a little deeper by...

User Interface Design Principles: How UI Can Help Your Business

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. User experience is the practice of fulfilling a user’s need. When we apply UX principles to a project,...

How Website Design Can Reinforce Your Brand Culture

A large part of RedTree’s Discovery Phase is learning about who our clients are. We’re not talking about scratching the first layer of paint. We want to dig in through all the layers of paint and old wallpaper to...

What is Web Design?

Most definitions of Web Design begin and end with a list of technical elements, but the science of web design is rarely enough to move the needle in any meaningful way. The technical elements of web design are important,...

3-Year Anniversary!

Three years ago I started my own business, RedTree Web Design. Even as I write that sentence I’m amazed. It was the scariest and most exciting decision I’ve ever made. As congratulations started to flood in I found myself...

How many clicks does it take?

How many clicks does it take visitors to get to the core or your services? Have you ever seen the old cartoon of the boy asking the  owl, “How many licks does it take to get to the center...

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