Insight Articles by Meesha Gerhart

Year’s End into the Year Ahead

I don’t know about you but these few days between Christmas and New Year’s is my favorite time of year. It’s my favorite because I’m in this special place of reflection and dreaming all at the same time.

Why is UI important?

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. Based on some questions I received after the article posted, I wanted to go a little deeper by...

What is User Experience (UX)?

I’ve worked in web design my entire professional career. From time to time, people ask me what has changed the most in the industry since I started, so I gave it some serious thought, and I think the answer,...

How Website Design Can Reinforce Your Brand Culture

A large part of RedTree’s Discovery Phase is learning about who our clients are. We’re not talking about scratching the first layer of paint. We want to dig in through all the layers of paint and old wallpaper to...

What is Web Design?

Most definitions of Web Design begin and end with a list of technical elements, but the science of web design is rarely enough to move the needle in any meaningful way. The technical elements of web design are important,...

3-Year Anniversary!

Three years ago I started my own business, RedTree Web Design. Even as I write that sentence I’m amazed. It was the scariest and most exciting decision I’ve ever made. As congratulations started to flood in I found myself...

How many clicks does it take?

How many clicks does it take visitors to get to the core or your services? Have you ever seen the old cartoon of the boy asking the  owl, “How many licks does it take to get to the center...

Decrease load speed on your WordPress website

Your website load speed is a huge factor in search engine ranking. There are several things you can do such as image optimization, adding in an SSL certificate and minimizing code. A great place to start is to test...

Website Performance Tools

Many different factors go into your ranking on search engines. One of the most significant ones is how quickly your website loads, which is also a factor in your overall website performance.

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