When purpose drives the vision, a trusted partnership brings it to life (and yes, there were digital high-fives involved).
Spoiler alert: yep, that partner was us — RedTree.
And this project? It was the kind of work that reminds us why we do what we do.
There’s something powerful about watching a bold idea take shape — especially when it’s led by a woman with vision, purpose, and the kind of drive that doesn’t wait for permission.
That’s exactly what happened when Paula R. Bratcher Ratliff came to us with her next chapter: launching Women Impact Business — a platform built to elevate women in leadership and bring the right people to the table to drive real business results.
This wasn’t just another website project. It was a mission in motion — and it needed a digital presence that could move with it.
A Web Strategy Built for Women Leading with Purpose
Paula came to RedTree with clarity on the why. Our job was to help bring it to life online — with intention, strategy, and a website that could grow with her brand.
She was looking for a digital platform that could:
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- Reflect her credibility and voice
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- Serve as a home for content, connection, and community
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- Be launch-ready before the WBENC Conference, where thousands of women-owned businesses gather to lead, learn, and make things happen
No pressure, right?
A Women-Owned Collaboration Rooted in Trust
This is where we shine. As a certified women-owned web design agency, we know how to move with both clarity and care — and we know what it takes to build something meaningful while running a business and juggling 400 other things.
From the start, Paula trusted us to carry her vision with her. We dug into her goals, aligned on what the website needed to do (not just look like), and built out a clear web strategy that included:
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- Scalable site architecture and smooth UX
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- Messaging that speaks directly to women in leadership
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- A clean, modern design that feels both approachable and powerful
The end result? A website that feels like an extension of Paula herself — bold, strategic, and deeply committed to helping women rise.
And yes, when we finally hit “publish,” Slack lit up with gifs, emojis, and digital high fives — the kind of celebration that only comes from bringing big visions to life!
The Results: Visibility with Purpose at WBENC
When Women Impact Business launched just ahead of WBENC 2025, Paula didn’t just show up with a new website. She showed up with a stage — a strategic digital foundation that sparked conversations, made meaningful connections, and clearly communicated what her brand stands for.
We’re not here to crank out generic websites. We’re here to partner with women-owned businesses who are building something real — and make sure the digital side supports their growth, voice, and impact.
Why This Matters: Strategy for Women-Owned Business Websites
We get it — you’re not just launching a site. You’re building a movement, a business, a legacy. Whether you’re rebranding or just getting started, the digital side should support your goals, not slow you down.
At RedTree, we bring website strategy and design for women-owned businesses that’s rooted in clarity, collaboration, and (honestly) a lot of real talk. We believe in building strong partnerships — not just pretty homepages.
If you’re creating something bold, we’d love to help you bring it to life.
Hear from Paula
“Working with Meesha and the entire team at RedTree Web Design was an incredible experience. From the beginning, they took the time to deeply understand my brand, my services, and my vision for Women Impact Business. I wanted a website that would feel modern, professional, user-friendly, and purpose-driven, and they delivered!
The final product not only looks beautiful, but it clearly communicates who we are and what we do. Their process was efficient, collaborative, and seamless from start to finish.
I highly recommend RedTree Web Design to anyone looking for a thoughtful, strategic, and creative partner for their website development. Thank you, Meesha and team, for bringing my vision to life!”
Don't Branch Out Alone
Ready to bring your bold vision to life? Whether you're building a platform, rebranding your business, or finally giving your mission the digital home it deserves — we’re here for it. Let’s create something powerful, strategic, and unmistakably you.
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