We are pleased to announce our new eCommerce website for Connections Dental. Connections Dental is a new business that wanted a presence on the web. Connections Dental’s main goals were: Information for existing patients Develop a competitive online presence Bring in new patients Club Connections portal/information Visit their website: connectionsdentalpgh.com […]
We were contact by Mindful Brewing in December to build out a new website for their new brewery, restaurant, bar and bottleshop they were building in the Castle Shannon area. We were excited to get started right away. Their main goals were: Build Awareness to new location Obtain quick information on hours, address and phone Maintain their new branding strategy Be able to constantly build content with menus, brews and events We quickly got started right away but construction took longer then they thought, surprisingly. We didn’t want to stop momentum so we decided to keep with our main goal, which… […]
Basically, a lead generation process is trying to gain a visitor’s information, like email address or phone number, in order to connect with them, nurture a friendship and then, hopefully, sell to them in the future. Here is a very basic lead generation process broken down into a few steps: Capture: Pretty self-explanatory; this is where we get the information we need. This can be from your blog, by downloading a resource or discussing something via social media. Nurture: Think of it like a friendship…if you never call your friend to hang out you won’t really have that friend anymore. This… […]
This might seem like a silly question to ask but I have a lot of clients who ask it. I’ve even found it difficult to come up with topics sometimes. I will think “Oh everyone knows that!” or “No one would be interested in that!” But in all reality people ARE interested and they don’t KNOW the simple things you do in your business. Consider this when trying to write blog posts What other interests would my audience have? If you think about your target audience, what other interests would they have? It doesn’t need to be a direct link to your business but more of… […]
Above is a photo taken by Brad Frost that showcases 200+ laptops, tablets and mobile devices. How do you get content to fit into each one of these devices in order to maximize your impact? […]