Someone fills out a form.
Clicks a button.
Downloads a guide.
But when conversions aren’t happening, or the leads don’t feel right, that’s when things get confusing.
This week, Meesha sat down with Davina, our SEO strategist, to talk about what conversions really are, how to measure them, and why most websites struggle with them in the first place..
Here’s what you can do today:
- Pick one page that should be converting.
- Ask yourself: what’s the one thing a user should do here?
- Remove anything that distracts from that action.
- Make sure the content matches what they came looking for.
When conversions fall flat, it’s usually not a traffic problem. It’s a clarity problem.
With Gratitude,
The RedTree Team

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