While in school for design, the students used all Adobe programs. The suite had all of the design industries covered with their comprehensive collection of programs. Post-graduation, most of the projects I create center around Photoshop. Illustrator, InDesign, Dreamweaver...
Alicia Scheiferstein
November 24, 2017
The sequence of steps in creating a website goes roughly this way: Initial consult to gain understanding of the client’s needs and perspective Map out a design brief and site map Wireframe out the design Give design instructions to...
Alicia Scheiferstein
November 16, 2017
Infographic: Example business-to-business sales funnel. Once you’ve determined your businesses marketing goals you need them to convert. After converting you want a measurable process in place. Once you’ve established how to measure your return on investment for your marketing...
Alicia Scheiferstein
October 4, 2017
The below infographic shows the process of a sales funnel for a pretend yoga pant company.
Alicia Scheiferstein
September 14, 2017
As design trends progress over the years, a natural part of the process is the utilization of the most recent tech trends and advances. This keeps design fresh and exciting. Of course, the classic design concepts that have been...
Alicia Scheiferstein
March 17, 2017
Let me preface this design post by conveying to my audience that the following thoughts are based on A LOT of web surfing and article reading, but are by no means backed up with a works cited or bibliography...
Alicia Scheiferstein
March 2, 2017