What to Look for in a Web Design Agency

A photo of the RedTree team all sitting on a couch.

When you decide your website needs a redesign, one of the first decisions you’ll need to make (if not the first) is what web design agency you’re going to work with on redesigning your website. It’s important to not only have someone that understands what you want your website to look like, but also someone that understands your brand and users, ultimately translating that into effective ux web design.

Researching Web Design Agencies

It can be overwhelming to start looking for a web design agency, but there’s one important step to start with: research.

Ask yourself what you want your website to look like–if you haven’t already–and then put together some agencies that will be a good fit for your site and the vision that you have for it.

While you’re doing research, here are three things to keep in mind as you find the web design agency that you want to work with:

Things to Look For in an Agency

1. Process

When looking for a web design agency to work with you on your website’s redesign, it’s important that they have a process. Are they up front about this process?

With this process, what are the steps? How does the company take your brand and users into account?

One of the most important questions you’ll want to ask: How communicative will the company be throughout the process? How communicative do you want them to be throughout the process?

If you can’t find or receive information about the company’s process, this isn’t a good thing. This means that the company doesn’t have a process, and you don’t want your site’s redesign to be disorganized or not happen within the time/budget that you have allotted.

2. Reviews

Where is this company showing their reviews? On their website? Are reviews available anywhere else?

You can find reviews on sites like Clutch, which allow clients to post honest reviews without attaching it to the company’s site.

This is part of our review on Clutch:

A screenshot of some of the feedback from our Clutch review. The photo reads: Feedback summary: Thanks to the work of RedTree Web Design, the client obtained a functioning e-commerce platform that generated a sizable revenue. The workflow was excellent and communication was easy. The client was impressed with the team's hands on work ethic.

Clutch will go in depth with the clients: were they happy with their results and do they have any feedback? This is a great resource when you are looking for a web design agency (or any other B2B business).

Can people anonymously leave reviews, or has this company only curated the best reviews? While no one likes negative reviews, if you’ve found negative reviews elsewhere and the company hasn’t acknowledged them, think about whether or not that is the kind of company you want to work with. Keep in mind how many negative reviews there are; if there are a few when the company doesn’t have that many total reviews, be sure to take that into consideration. You want the best company for you, and that probably doesn’t include one that won’t acknowledge their negative reviews.

A screenshot from our Clutch review. The screenshot says: Results & Feedback Can you share any measurable outcomes of the project or general feedback about the deliverables? Our website was up and running very quickly to help us recover some lost revenue during a time when we had to be closed to the general public. Describe their project management style, including communication tools and timelines. Excellent at the scope of work, easy to work with and easy to communicate with.3. Trust

Trust is very important in business relationships, and this is no different. Trust also goes both ways; you want the company you choose for your site to trust you, and you also want to trust them with the site that will represent your work.

As you talk to the different web design companies more, are you feeling that trust? Are you gaining more trust as you move through the conversation? If you’re not feeling the trust, that is a sign that the company isn’t a good fit for you and your site. Especially if that trust isn’t gaining as you move forward in the sales process.


As you continue your search for the web design company that’s the perfect fit for you and your site, think about the three aspects outlined above. This can be an overwhelming process, but it will be helpful to think about the reviews and communication styles, the process, and the trust involved in the website redesign.

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