Why You Should Call Your Website Into HR
Hey there, one of the most brilliant pieces of website advice I’ve ever received was so obvious, I nearly kicked myself for not thinking of it first:
Write your website’s job description.
Seriously. We often hear leaders say, “I’m not sure my website is doing a good job,” but they’ve also never set clear responsibilities, metrics, and qualifications for their website to fulfill.
Of course they’re not sure.
So, here’s today’s tip:
- Write the Key Responsibilities: What does your website need to do? Create awareness? Generate leads? Keep it to three items for now. (I’m looking at you, my Type A overachievers!)
- List Relevant Metrics: For each responsibility, note which metrics are critical to measure.
- Define Your Qualifications: Demonstrate authority. Show off your case studies.
So, does your website need to go on a PIP?
If so, stay tuned for next week’s email—or message us here.
With Gratitude,
The RedTree Team
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