Okay people, we’ve been talking about responsive design for the last 2 years and if you don’t know what it is yet, well then that’s my fault. So here we go again.
Responsive design (or mobile friendly) is where the content on your website responds to the screen it is in. It creates a much better user experience because instead of zooming in and zooming out, you get the content you want to read in an easy format that fits to your screen.
“Content is like water. You put water into a cup it becomes the cup. You put water into a bottle it becomes the bottle. You put it in a teapot, it becomes the teapot.” Stephanie Walter, Web Designer
Due to the increase in mobile devices and their necessity to our everyday life, responsive design is no longer a trend but a must-do. We used to include an additional cost for mobile-friendly websites but now due to their necessity, we cannot; it’s just all a part of the lump price. In fact if you do not have a mobile site, then Google doesn’t rank you as high on search results. That’s right; you get a slap on the wrist from Google if you do not have a mobile-friendly website.
Here are some statistics about mobile devices and the world wide web:
- This year, nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device—what eMarketer defines as mobile-only internet users—and that number will continue to rise through the forecast period. (eMarketer)
- Mobile media time in the U.S. has exceeded desktop, with mobile media time estimated to be 51% while desktop media time is estimated to be 42%. (Hosting Facts)
- Consequently, the #1 search engine, Google started to significantly use mobile compatibility as a factor when ranking websites. (Hosting Facts)
- The desktop has lost 12 percentage points since 2013 and has receded to 35 percent of digital time spent. (Marketing Land)
57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)