The Motherhood
A Bold Website Redesign and Brand Refresh to Attract New Prospects
Services Provided:
Website Design, Website Strategy, SEO, Branding & Visual Guidelines
The Problem
The Motherhood came to us with a website that hadn’t been touched in nearly a decade. It no longer reflected their expertise, energy, or the caliber of work they deliver for modern clients.
Their visual identity was outdated, leaving them without a cohesive style to unify their digital presence.
Simply put, The Motherhood needed a digital presence that matched who they are today and where they’re headed tomorrow—a fresh, intuitive, and credible experience that could drive growth.
Their name created a perception hurdle, often being misread as a resource “just for moms” rather than a powerhouse partner for businesses and organizations.
The site wasn’t pulling its weight in generating business leads or supporting the sales team.
Before
After
The Solution
At RedTree, we don’t just design pretty websites—we build tools that help our clients grow. With The Motherhood, that started with a comprehensive audit. Our strategy, design, SEO, and development teams came together to take a hard look at their old site and identify what was working, what wasn’t, and where the biggest opportunities were.
We shared these insights with The Motherhood in a clear set of recommendations, giving them not only a plan for the website, but also guidance they could use to make smarter marketing decisions moving forward.
From there, we brought the strategy to life:
- Visual Brand Refresh: Recognizing early on that the outdated visuals were holding them back, we went beyond the original scope to create a new style guide—colors, typography, and visual direction—that gave The Motherhood a clear, confident look. The extra investment was worth it: not only did it shape the website, but the team loved it so much they now use it across their other marketing collateral.
- Storytelling & User Journey: We brought their story and expertise to life with personality and clarity, creating a flow that makes sense for users and helps prospects see their value right away.
- SEO Foundation: We built the site on strong SEO best practices to improve discoverability and set them up for long-term visibility.
- Content for the Buyer’s Journey: We introduced downloadable resources to spark engagement, support lead nurturing, and give their team new insights into what their audience cares about.
- Sales-Ready Tool: Beyond aesthetics, the site now works as a strategic asset—supporting conversations, validating expertise, and creating measurable ways to engage prospects.
Because when you mix strategy, creativity, and a client-focused process, you don’t just get a better website—you get a better experience along the way.
The Payoff
The Motherhood’s new website finally gives them a digital presence that feels authentic, confident, and aligned with their vision. It’s not just a redesign—it’s a smarter, more strategic tool that supports their future growth.
- A Beautiful, Modern Experience: The site is vibrant, professional, and fun—just like The Motherhood team.
- A Stronger Brand Identity: With clear visual guidelines, their brand now shows up consistently across digital and print.
- Sales Alignment: The site gives their team confidence in conversations with prospects and a platform that helps attract the right opportunities.
- Built for Growth: With a solid SEO foundation, intentional content, and an intuitive journey, the site is ready to deliver measurable results for years to come.
After Launch Results
The refreshed site began showing measurable improvements right away, reflecting the strategic foundation put in place. Within the first month, the website saw:
- Higher engagement per session: User interactions per visit have increased by 39%, showing people are exploring more and engaging more deeply with the site.
- More qualified conversions: Contact form submissions are up 24%, a strong sign that the redesigned experience is attracting higher-quality leads.
- SEO visibility on the rise: Search impressions have grown by 17%, and overall visibility in search results has improved by 17%—early proof that the SEO groundwork is paying off.
At RedTree, our job isn’t done until our clients feel proud of their website and confident in how it supports their goals. The Motherhood’s site is proof that when strategy meets creativity (and a little fun), the results speak for themselves.
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