Oslin Nation Co.
A Regional Sales-Driven Website Built Through BLOSSOM for Long-Term Impact
Services Provided:
Growing Leads by 150%:
Moving Oslin Nation from Traffic to Traction
The Problem
Oslin Nation was facing a disconnect between their website and their sales process. The site wasn’t contributing meaningfully to lead generation or helping sales reps validate or support existing leads.
In addition, managing a complete product catalog online wasn’t realistic, yet their current setup didn’t allow them to showcase high-value products strategically. The website had become stagnant, hard to measure and update, and not aligned with their growth goals.
Internally, the marketing team lacked visibility into how users interacted with key pages or where interest came from. Regionally, they needed a better way to surface contact options and measure performance across locations.
They’re a wizard. Any request we’ve made has been turned around quickly. Some designers can’t do this, but they’re great at both the technical end and talking to people
Oslin Nation Co.
The Solution
Through a series of monthly sprints and ongoing refinements, we focused on four key goals:
- Lead Support & Conversion: We restructured and optimized forms to drive high-intent submissions and introduced city-specific call tracking to support regional sales outreach.
- Product Visibility: We highlighted key product lines that historically influenced traffic and revenue, giving them a stronger digital presence without the burden of managing a complete catalog.
- SEO & Discoverability: We improved both branded and non-branded search visibility using iterative SEO enhancements, helping Oslin Nation show up more consistently for relevant industry queries.
- Behavior-Driven Strategy: Through monthly reviews and analytics, we continuously monitored user behavior, making targeted updates based on what was working and what could be improved.
The BLOSSOM framework allowed us to treat the website as a living tool, not a one-time project, ensuring sustained growth, stronger insights, and long-term alignment with their goals.
The Payoff
In just 12 months, the website became a robust support system for both marketing and sales.
More Conversions That Support Sales
- “Find a Product Solution” form submissions increased by 150%
- Monthly contact form submissions reached a high of 17
- Regional phone clicks rose—San Antonio saw a 50% increase.
Higher-Quality Engagement
- Engagement rates rose to nearly 68%, a sign of more relevant traffic
- Product pages like Goulds and Industrial Pumps saw traffic gains up to 94%
SEO That Fuels Visibility and Credibility
- Organic traffic consistently made up 60–65% of all sessions
- Branded search terms like “Oslin Nation San Antonio” increased by 255%
- Non-branded product terms also gained traction, improving visibility across service areas.
Insights That Fuel Smarter Marketing
- Search data and traffic behavior revealed what products resonated most
- Regional trends informed future campaigns and messaging.
- Internal teams now use the website to validate demand and shape outreach strategies
By using the BLOSSOM process, we helped Oslin Nation shift from a static website to a strategic digital tool that supports its sales teams, generates quality leads, and evolves month over month. The website is now a key asset in its growth strategy, focused, flexible, and built to scale with its business.
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