We’ve been doing this for years and didn’t even realize there was a word for it. We’ve always been a fan on subtle but powerful interactions with visitors. The Pop-up that shows up as soon as you visit the website is anything but subtle. Although, if you have an article and there is a trigger that pops up at the very end saying, “Like this article? Get notified of others,” and this has an email field, that is a good Microinteraction. You always want to make sure that you’re guiding them to where you want them to go, not yelling the directions.

Reference article by AWWWards on 2016 Web Trends

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