The value of SEO is easy to understand. Let’s be real. When’s the last time you scrolled to page two of Google or Bing? The bigger question for business owners is what that visibility means for their bottom line. What’s...
Davina Ward
October 23, 2026
If you’re running a nonprofit in 2026, you already know that your organization is a business. The currency might be impact rather than profit, but the operational realities are identical. You have tight budgets, high goals, and a board...
Davina Ward
August 21, 2026
If you are responsible for your company’s growth, AI search creates a difficult question: do you need an entirely new strategy to remain visible, or are you about to spend time and budget chasing another marketing acronym? Fortunately, Google...
Davina Ward
July 15, 2026
It’s a strange moment for search. AI-generated answers from tools like ChatGPT, Perplexity, Google’s Search Generative Experience, and Gemini are changing how people find information, interact with websites, and make decisions. All while skipping traditional search results altogether.
Davina Ward
July 26, 2025
Generative engine optimization (GEO) is emerging as a crucial strategy for businesses looking to capitalize on the growing market of AI search engines. By optimizing for GEO now, you can significantly enhance your website’s visibility and drive substantial traffic...
Davina Ward
March 27, 2025
In today's competitive digital environment, understanding your website metrics report is more crucial than ever. These reports provide a strategic overview of essential data points, from user sessions to security measures, allowing you to make informed decisions. Learn how...
Davina Ward
December 20, 2024