There are many benefits to user experience (UX) design, all of them aiding in a better journey for the site’s users. The ultimate goals with UX design is to increase conversion rates and bring more traffic to your site, and these five benefits – which include enhanced usability, accessibility and usability, and improving user satisfaction – will help with those goals.
One of the biggest components of UX web design is the user’s journey throughout the site. If a site is confusing or difficult to navigate, people won’t want to visit it, so you want to make sure that your website is easy to navigate.
Chances are, when people are visiting your website, they have one or more questions that they would like answered, and the journey they take on your site is ultimately all about them getting an answer to their question through the products or services you offer. That’s why it is important for you to have good usability on your website.
Accessibility & Usability
It’s important that your website reaches as many users as possible, and in order for that to happen, it needs to be as accessible as possible. This includes using alt-text on images, clear CTA text on buttons, and more.
Another option for web accessibility is Userway, which is a tool that checks accessibility guidelines on your website. Userway has an accessibility widget, a scanner, an audit, and more.
Improving User Satisfaction
In UX design, the user’s experience on the website is your priority. Your products/services should fulfill a need that the users are seeking help on, and your site’s UX design should guide users through your solution to their problem. Sites with good UX design improve user satisfaction, which leads to users returning to the site and ultimately converting.
One way to improve user satisfaction is by looking at where users drop off your site, or even page by page. A few other things to look for are:
- How far down the page did they scroll?
- Did they put an item in their cart and then abandon the cart? Why?
- What pages did they visit? Did they click the CTAs on the page?
- Does the path the user is following make sense?
Increased User Engagement
People are more likely to return to your website if they enjoy your product or service, and they are even more likely to return if your site has good UX design. In the above section, I mentioned places to look that the user dropped off on the site.
To increase user engagement, listen to that data. Implement changes that improve upon that data, which will in turn increase your user’s engagement on your website.
Boost Conversion Rate
Conversions are a measure of success for most websites, and having a well-developed UX design will help boost conversion rates. An intuitive and clear interface is encouraging for users, and encouraging users will convince them to visit the site more and possibly even talk about it to their friends, family, and/or on social media.
Word of mouth is one of the most effective ways to get people on your site, and having more traffic to your website from people that are interested in your product or service will also hopefully increase the conversion rate.
Benefits of UX design is focused on making sure the site is accessible and usable for users, and that includes enhanced usability, improving user satisfaction, and increasing conversion rates. Contact us if you want to learn more about the benefits of UX design for your site.
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