Every year, more people are spending more time using phones and tablets to browse the internet – in 2018, 70% of all internet traffic took place through phones, and that number is expected to rise to 80% in 2019. We no longer need to sit down at our desks at home to get online. Instead, we Google at the grocery store, read blogs at the coffee shop, and shop online just about anywhere. All on our phones.
What’s this mean for your website? If you still consider the mobile experience of your website as secondary to the desktop experience, think again. If customers can’t access your website quickly and easily on their phones, you might be losing business.
Your website needs to be responsive.
This one’s a no-brainer, but some websites still don’t have responsive designs! A responsive design auto-fits to the device’s screen size, and takes into consideration how users will interact with the site. For instance, in a mobile design, links and buttons need to be spaced in such a way that users can tap on them easily with a fingertip. If your website still doesn’t have a quality responsive design, you’re probably making a bad impression on over half of your users.
Your website needs to be fast.
Using the internet on the go means that sometimes connections are slow. As the web gets faster, users become more impatient. While we used to be content to wait 30 seconds for a website to load, now a 5-second delay might cause a customer to jump ship. Speeding up a site on mobile devices usually means limiting external requests, keeping file sizes small, and utilizing tools like browser caching, GZip compression, and CDNs. If that all sounds like gibberish to you, don’t worry – let us handle it.
Your website needs to be easy to navigate.
Last but not least, an effective mobile design doesn’t just shrink and squish the desktop version down to fit on a smaller screen. The overall user experience needs to be given careful consideration, because a user’s goals and priorities be different when they’re on a mobile device. Consider what information or actions are most important to a user who is visiting the site while they’re on the go. Make sure your site’s mobile navigation is easily accessible and well-organized.
As the web continues to grow and change, we’re going to see more and more internet traffic happening on phones and tablets. If your site’s mobile experience could use a little love, shoot us a message! We’d love to help.
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