Unlock the Secrets Hidden Inside GA4
Quick question: Do you know what users are doing on your website right now? If you don’t, that’s OK.
It’s 2025, so you probably have a Google Analytics (GA4) account. It’s the gold standard in web tracking, and it’s totally free (at a time when everything is another monthly subscription).
But if you’re like most people, you have NO IDEA what to look at. Two big things to watch:
1. Where’s your traffic coming from? (And how long are visitors staying)? You might have 4,000 visitors come in every day, but then you notice they only stay for three seconds… It could be bots, or your headlines might suck.
Here’s how to check: Go to https://analytics.google.com/ > Reports > Acquisitions > Traffic Acquisition > Session Source/Medium
2. Where’s your traffic landing? Are they going to the right pages?
Here’s how to check: Go to https://analytics.google.com/ > Engagement > Landing Page
If you’re feeling overwhelmed, here’s a helpful video:
Play around to get comfortable with it.
And if you have questions, message me here.
With Gratitude,
The RedTree Team
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