Fierst Distributing

Fierst Distributing had a perfectly functional website, but looked to us to better show off the high quality of their company, manufacturers and projects in their site redesign.

Since 1949, Pittsburgh-based Fierst Distributing has provided high quality flooring and exceptional service as a regional wholesaler. We’ve worked with this innovative company for years, and recently reimagined their website to spotlight their products’ quality, highlight their remarkable people and enable easy updates.

GOAL | Demonstrate the value and quality of Fierst products

As flooring experts, their finished work speaks for itself. We created a beautiful interactive projects page to showcase their large portfolio and also attract a younger demographic. Users click on the pictures to zoom in, and hot spots allow them to get manufacturer, material and color information.

GOAL | Highlight Fierst’s people power

In addition to showing Fierst’s expertise through their portfolio, we also put the spotlight on their talented team with a new section, “Our People.” A filter makes searching by department easy, and a simple hover displays contact information. Above this, “Fun Facts” points out team members’ experience.

GOAL | Move to a new system for easy updates

Updates keep websites fresh and functional. To create a platform that could easily handle updates, we migrated to a new system. We now ensure that the software is up-to-the-minute, providing a clean and enjoyable user experience, and helping Fierst floor their clients again and again with incredible options.

Check out Fierst’s case study video in our Case Study video series on YouTube.

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