Herrmann Associates Inc. needed a new website with an easy-to-use back end that provided a clear path between their products, manufacturers and users.
GOAL | Conquer the mobile opportunity
As web visitors increasingly use mobile devices over desktops, Herrmann Associates Inc. needed to deliver a memorable and intuitive mobile experience for customers and prospects. In building the site navigation and design, we prioritized mobile best-practices and crafted a website that could look great on the full range of mobile devices as well as desktops.
GOAL | Showcase breadth of inventory
Herrmann Associates Inc. has diligently built industry connections and a select inventory of premium manufacturers. To bring this advantage to greater prominence, we built a scrolling section below their homepage banner to show visitors all of the logos of the manufacturers they carry and created a dedicated page for manufacturers and their individual websites.
GOAL | Bring users inside a virtual warehouse
Visiting a Herrmann Associates Inc. warehouse in person is a quick way to see the breadth and depth of their inventory. To replicate this experience online, we created a products landing page with a grid-based, easy to view layout of products and a robust filter and sort system so users could browse by manufacturer or category as they researched products.
GOAL | Make in-depth information easy to access
Because of the scope of work Herrmann Associates Inc. can do for a customer, the client worried about overwhelming prospects with text and options. Through an intuitive navigation layout and a carefully crafted content structure, we brought key information to the forefront, made additional depth accessible in sub-pages, and prioritized the call-to-action contact button to drive new users toward a direct connection with the sales team.
GOAL | Highlight caliber of work
With their new website, Herrmann Associates Inc. wanted to draw more attention to the quality of their projects, so we created a projects page to display each of them and to provide an individual breakdown for each. To bring more attention to these projects, we tied the content into an interactive section on the homepage.
GOAL | Evolve as the business grows
With a mind toward growth, Herrmann Associates Inc. needed a website that they could quickly update and modify to meet changing business needs. To accommodate this, we built their site on a WordPress architecture and incorporated KingComposer page builder so that the Herrmann Associates Inc. team could make changes and additions independent of a professional designer’s help.