We are pleased to announce our new website launch for McMahon Financial Advisors. McMahon wanted a Home page redesign, specifically an updated look with a minimal inside page update to match.
McMahon Financial Advisors’ main goals were:
- Add warmth—The team at McMahon wanted to double-down on their core differentiator: their people, so their new design leaned on the human side of the McMahon brand, incorporating rich visuals and lots of faces.
- Match and set trends—With a website refresh, McMahon had the opportunity to catch up with web best practices and also to set a new bar for what a website can look like in their space. That meant incorporating more dynamic effects and video while at the same time delivering a mobile-friendly experience.
- Ride the momentum of advertising—As RedTree delved into the new website strategy, we identified a powerful opportunity: McMahon was running a commercial for their services, so we incorporated elements of that campaign into the banners so that users coming from the ads would have a consistent and more seamless brand experience.