Website Content

Why you SHOULD Hire a Web Designer in 2018, or any year…

RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...

Sales Funnel: A B2B Business

Infographic:  Example business-to-business sales funnel. Once you’ve determined your businesses marketing goals you need them to convert. After converting you want a measurable process in place. Once you’ve established how to measure your return on investment for your marketing...

Sales Funnel: Yoga Pants Company

The below infographic shows the process of a sales funnel for a pretend yoga pant company.  

The Power of “Cost Per Acquisition”

A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as much as cost per acquisition....

How do you judge the ROI of your marketing tactics?

We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject: How do I know which parts of my marketing are really...

Goal-Tracking is Vital for Your Ad Budget

Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by...

Is social media overrated?

Social media marketing is one of the noisiest, most confusing facets of digital marketing. For starters, how many social media platforms are there that you know of? Take a second to count them off. Well, there’s Facebook, Twitter, Instagram,...

Drowning in fluff data?

If you’re working with any sort of marketing vendor, you probably get a monthly performance report. That report probably talks about things like impressions, clicks, click-through rates, bounce rates, etc. All of these numbers are great, but you probably...

The top two marketing metrics to track

The awesome thing about digital marketing and media is that you can get a ton of data to go with every move your business makes. The terrible thing about digital marketing and media is that you have way more...

Load More