Website Content

Are You Picking the Right Site Platform?

Smart website planning works like all strategic plans – You start with the big questions. What is the purpose of your site? This leads to the next big question: Which website platform should you use to build it? This...

Not Speaking to Your Audience

Your website can make or break your business. It’s your storefront, lead generator, brand ambassador, sales assistant and more. Companies invest heavily in their sites. So why do so many still fall short?

Help Users Find Your Content

A lot of the websites we build out are fairly large. The sites either have a ton of pages, products or articles, which is all great content, but then the struggle becomes how to showcase this content in the...

Why you SHOULD Hire a Web Designer in 2018, or any year…

RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...

Sales Funnel: A B2B Business

Infographic:  Example business-to-business sales funnel. Once you’ve determined your businesses marketing goals you need them to convert. After converting you want a measurable process in place. Once you’ve established how to measure your return on investment for your marketing...

Sales Funnel: Yoga Pants Company

The below infographic shows the process of a sales funnel for a pretend yoga pant company.  

The Power of “Cost Per Acquisition”

A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as much as cost per acquisition....

How do you judge the ROI of your marketing tactics?

We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject: How do I know which parts of my marketing are really...

Goal-Tracking is Vital for Your Ad Budget

Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by...

Load More