Web Optimization

Items needed to start a website

We understand the a website redesign can be overwhelming, especially if your looking at a blank canvas. Start with these two simple items and it will start you on the right path.

Craft CMS: an alternative to WordPress

At RedTree we’re always on the hunt for new and better tools, because every website is a little bit different and every client has unique needs. We’ve relied on WordPress for years to create a wide variety of websites...

Why Your Site Needs SEO

SEO stands for Search Engine Optimization which is how we get your website to rank for specific terms you want to get found for. Search engines are the controllers of website traffic. People typically won’t even find your site...

Are You Picking the Right Site Platform?

Smart website planning works like all strategic plans – You start with the big questions. What is the purpose of your site? This leads to the next big question: Which website platform should you use to build it? This...

4 Tips for a Faster WordPress Site

Did you know that website load times can affect your Google search ranking? Google has actually considered site speed a ranking factor for years, and these days it also includes mobile load times. So how can you speed up...

3 Tips for a Competitive Mobile Web Experience

If you still consider the mobile experience of your website as secondary to the desktop experience, think again. If customers can’t access your website quickly and easily on their phones, you might be losing business.

The Importance of Testing on the Web

It’s no secret among web developers that testing is important: between hearing the buzz of test-driven development spread through the industry, and living the experience of squashing critical bugs in production, we know the value of good quality assurance...

Is your business’ website telling the right story?

I've been having a lot of the same conversations with businesses owners about their websites. If we focus more on the story of your business, then we see where your website can fit into the story.

User Interface Design Principles: How UI Can Help Your Business

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. User experience is the practice of fulfilling a user’s need. When we apply UX principles to a project,...

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