Posts in the Category: Marketing
Infographic: Example business-to-business sales funnel.
Once you’ve determined your businesses marketing goals you need them to convert. After converting you want a measurable process in place.
Once you’ve established how to measure your return on investment … Read More →
The below infographic shows the process of a sales funnel for a pretend yoga pant company.
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A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as … Read More →
Taking a brand new prospect from awareness all the way through loyal customer requires multiple touch points and the culmination of many different tactics. Too often, however, we see businesses … Read More →
We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject:
How do I know which parts of my … Read More →
Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions … Read More →
Social media marketing is one of the noisiest, most confusing facets of digital marketing. For starters, how many social media platforms are there that you know of? Take a second to count them off.
Well, there’s … Read More →
If you’re working with any sort of marketing vendor, you probably get a monthly performance report. That report probably talks about things like impressions, clicks, click-through rates, bounce rates, etc. All of these numbers are … Read More →
The awesome thing about digital marketing and media is that you can get a ton of data to go with every move your business makes. The terrible thing about digital marketing and media is that … Read More →
In the end of 2016, RedTree was looking to get an office. We didn’t know where exactly, but Carnegie was on the list. After finding a place in Carnegie that met all of our needs, … Read More →