Insight Articles by Alicia Scheiferstein

The Making of the Favorite Case Study Video

The first of every month RedTree posts on social media a video case study of Meesha explaining a recent project. These videos correspond to our online case studies in our portfolio and are meant to give our audience a...

Site Architecture & Navigation Tips

One of the issues we work with our clients on most often is their site architecture. This, in its most simple definition, is the organization of a website. This organization is most obvious in a website’s navigation. The user...

Healthy Work Habits at a Small Company

In our team meeting a few weeks ago, Meesha mentioned she noticed we were creating a habit of working through our lunch breaks. This was a remark made to bring awareness to the fact that we were ignoring her...

Considering Your User

A big part of our process when working with a client is getting to know them and their business. We work hard to get as specific as possible with their goals and messaging, however, it is as important for...

The Design Process: Brainstorming

With clients, we often go through a lengthy process involving multiple stages and several months to create the finished websites. The design phase is just one of those stages, but in itself has multiple parts. The very beginning of...

Learning How to Social Media

As designer, it is easy for me to concentrate on staying on brand visually when posting on social media platforms. I could post beautiful images or fun graphics all day, but growing your brand is not nearly so simple....

The Ladies of RedTree

I have recently noticed that the RedTree Web Design company of present is completely employed by women. This is not intentional; there have been several past employees that are men, but is the current state nonetheless. This realization occurred...

What Kind Of Web Designer Are You?

Recently my boss proposed revising my current job title, and asked for ideas. We have taken some time to look into new titles, and it proved difficult to pinpoint.

Why you SHOULD Hire a Web Designer in 2018, or any year…

RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...

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