Insight Articles by Alicia Scheiferstein

The Design Process: Brainstorming

With clients, we often go through a lengthy process involving multiple stages and several months to create the finished websites. The design phase is just one of those stages, but in itself has multiple parts. The very beginning of...

Learning How to Social Media

As designer, it is easy for me to concentrate on staying on brand visually when posting on social media platforms. I could post beautiful images or fun graphics all day, but growing your brand is not nearly so simple....

The Ladies of RedTree

I have recently noticed that the RedTree Web Design company of present is completely employed by women. This is not intentional; there have been several past employees that are men, but is the current state nonetheless. This realization occurred...

What Kind Of Web Designer Are You?

Recently my boss proposed revising my current job title, and asked for ideas. We have taken some time to look into new titles, and it proved difficult to pinpoint.

Why you SHOULD Hire a Web Designer in 2018, or any year…

RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...

The New eBook

I’ve been seeing around new interactive designs for online writing. Not just a landing page to PDF download or eBook, but instead an interactive option that deviates from the heavy download option. It started when I was looking around...

The Progression of Interactive Graphics

Slowly movement has been made towards more in web graphics. More illustration, more animation, more video, more dynamic interactive content. This is the obvious path because as the ease of making such content increases, so does the output. Software...

Innovative Design and User Experience

Could putting user experience first, even a little bit, temper the creativity or innovation in a design? If you threw out the consideration of the average user and just went wild to create something truly unique, when you circled...

Web Accessibility: Designing for Disabilites

I think many in web design overlook web accessibility. I know I am absolutely guilty of it, especially when I’m against a deadline. Excuses abound, but that does not make them valid. Really, there is no excuse. To be...

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