Insight Articles by Alicia Scheiferstein

Why you SHOULD Hire a Web Designer in 2018, or any year…

RedTree has a wide range of clients from one-person businesses to larger long-standing family-owned companies. Regardless of their “type”, they all come to us to create a website or update their current one. I realize this is obvious as...

The New eBook

I’ve been seeing around new interactive designs for online writing. Not just a landing page to PDF download or eBook, but instead an interactive option that deviates from the heavy download option. It started when I was looking around...

The Progression of Interactive Graphics

Slowly movement has been made towards more in web graphics. More illustration, more animation, more video, more dynamic interactive content. This is the obvious path because as the ease of making such content increases, so does the output. Software...

Innovative Design and User Experience

Could putting user experience first, even a little bit, temper the creativity or innovation in a design? If you threw out the consideration of the average user and just went wild to create something truly unique, when you circled...

Web Accessibility: Designing for Disabilites

I think many in web design overlook web accessibility. I know I am absolutely guilty of it, especially when I’m against a deadline. Excuses abound, but that does not make them valid. Really, there is no excuse. To be...

SVG Files: The Next Step?

Over the past few months I have heard some whispers about the impressive possibilities of the SVG file format in web design. I wouldn’t usually pay any mind, but I have noticed it in enough places that it was...

Videos in Web Design

Trends come and go in fashion, movies, music and most definitely in design. Creating a design that stays on top of trends while still being classic enough to be considered cool for the next 5 years is the ultimate...

Wireframing Software

While in school for design, the students used all Adobe programs. The suite had all of the design industries covered with their comprehensive collection of programs. Post-graduation, most of the projects I create center around Photoshop. Illustrator, InDesign, Dreamweaver...

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