Although we are and have been since I started, a relatively small company, RedTree has always had an office space. Over time, the use of the office became more and more flexible. Our full-time developer is completely remote, and...
Alicia Scheiferstein
June 15, 2020
It’s easy to say that this is a strange time. Never has my generation experienced a pandemic of this nature, mostly due to this virus’ ability to spread so easily. Quarantine measures and the consequential economic downturn has affected...
Alicia Scheiferstein
April 14, 2020
User experience or UX design has risen in popularity in recent years despite it’s always having been an important part of the user centered design process. This notoriety has increased its use by companies and organizations of a much...
Alicia Scheiferstein
February 6, 2020
The first of every month RedTree posts on social media a video case study of Meesha explaining a recent project. These videos correspond to our online case studies in our portfolio and are meant to give our audience a...
Alicia Scheiferstein
December 4, 2019
One of the issues we work with our clients on most often is their site architecture. This, in its most simple definition, is the organization of a website. This organization is most obvious in a website’s navigation. The user...
Alicia Scheiferstein
October 9, 2019
In our team meeting a few weeks ago, Meesha mentioned she noticed we were creating a habit of working through our lunch breaks. This was a remark made to bring awareness to the fact that we were ignoring her...
Alicia Scheiferstein
August 14, 2019
A big part of our process when working with a client is getting to know them and their business. We work hard to get as specific as possible with their goals and messaging, however, it is as important for...
Alicia Scheiferstein
June 12, 2019
With clients, we often go through a lengthy process involving multiple stages and several months to create the finished websites. The design phase is just one of those stages, but in itself has multiple parts. The very beginning of...
Alicia Scheiferstein
April 10, 2019
As designer, it is easy for me to concentrate on staying on brand visually when posting on social media platforms. I could post beautiful images or fun graphics all day, but growing your brand is not nearly so simple....
Alicia Scheiferstein
February 11, 2019